One would expect that LinkedIn would reign supreme over this marketplace, but with more professionals participating in the other options available, Twitter and Facebook are closing the gap. The competition doesn’t end there, Tumblr and Pinterest are nipping at their heels.
Since these are social platforms that were not initially created for business marketing, simply having a presence on these arenas is not enough. Communicating as a B2C differs greatly than communicating as a B2B, therefore it’s important to consider the following tips in order to effectively promote your next event or experiential experience.
Read the full article here: http://www.b2bmarketing.net/blog/posts/2014/09/25/how-promote-your-b2b-event-through-social-media-get-most-engagement?reload=1