"These days, social media services have a lot more to offer brands than just another way to engage with their audience. Be it Facebook, Google Plus, or Twitter—all major social media services offer organizations access to detailed analytics tools in order to determine what works best with their audience, as well as what will maximize brand engagement..." Read the whole article by visiting: http://bizlaunchblog.com/2014/08/20/how-to-best-utilize-your-brands-twitter-analytics-to-discover-essential-data/