Most businesses never really think about adding music to their marketing campaigns, but as digital media grows to be more of an essential part of content marketing, the music in the background has the potential of setting an impression of a brand.
Music can certainly impact the success of your brand, and if not done correctly, negative feedback may await. Take a moment to read this article I wrote for CloudSurfingMedia.com. It discusses whether you should consider including music, as well as what to avoid when choosing music:
http://www.cloudsurfingmedia.com/music-choice-awards-business-elevating-brands-success/
Music can certainly impact the success of your brand, and if not done correctly, negative feedback may await. Take a moment to read this article I wrote for CloudSurfingMedia.com. It discusses whether you should consider including music, as well as what to avoid when choosing music:
http://www.cloudsurfingmedia.com/music-choice-awards-business-elevating-brands-success/