Oftentimes people forget that the first experience a consumer has with the brand isn’t actually the product, it’s what holds it- which is why your brand’s packaging is so important. As much as we all try not to judge a book by its cover, there is a reason why the saying exists: because we naturally do. When looking at your product, ask only one question: “How will the customer feel?” If the answer isn’t the one you’re looking for, then perhaps it’s time for change.
Read the full article at: http://blog.mycorporation.com/2014/09/mail-brands-packaging-telling-consumer/#sthash.TiAt9zvA.dpuf
Read the full article at: http://blog.mycorporation.com/2014/09/mail-brands-packaging-telling-consumer/#sthash.TiAt9zvA.dpuf